{"id":59973,"date":"2024-08-06T14:49:35","date_gmt":"2024-08-06T14:49:35","guid":{"rendered":"https:\/\/staging.totara.fortyapp.com\/events\/boosting-user-adoption-effective-marketing-strategies-for-your-lms\/"},"modified":"2024-08-21T13:58:33","modified_gmt":"2024-08-21T13:58:33","slug":"boosting-user-adoption-effective-marketing-strategies-for-your-lms","status":"publish","type":"event","link":"https:\/\/staging.totara.fortyapp.com\/us\/events\/boosting-user-adoption-effective-marketing-strategies-for-your-lms\/","title":{"rendered":"Boosting User Adoption: Effective Marketing Strategies for Your LMS"},"content":{"rendered":"\n<div class='inline-text-container MobileAlignment DesktopAlignment'>\n  <div class='richText'><p><strong>Struggling with low LMS adoption? <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Join Michael Rochelle, Chief Strategy Officer, from Brandon Hall Group along with industry experts to uncover why many platforms struggle with adoption and gain actionable strategies to reverse this trend.<\/span><\/p>\n<p><b>Key Takeaways:<\/b><b><br \/>\n<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore how to motivate learners beyond compliance, tailor content to audience needs, and enhance LMS branding and design.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn to prioritize user experience through personalized e-learning and engage influencers to drive adoption.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover effective marketing techniques to prove LMS value, create compelling content, and ensure discoverability.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bonus:<\/b><\/p>\n<p>Register for this webinar and receive a complimentary ebook that offers insights and strategies to market your LMS platform to boost learner engagement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59851\" src=\"https:\/\/staging.totara.fortyapp.com\/wp-content\/uploads\/2024\/08\/Webinar_web-speakers-info_Boosting-User-Adoption2.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/staging.totara.fortyapp.com\/wp-content\/uploads\/2024\/08\/Webinar_web-speakers-info_Boosting-User-Adoption2.png 1200w, https:\/\/staging.totara.fortyapp.com\/wp-content\/uploads\/2024\/08\/Webinar_web-speakers-info_Boosting-User-Adoption2-300x169.png 300w, https:\/\/staging.totara.fortyapp.com\/wp-content\/uploads\/2024\/08\/Webinar_web-speakers-info_Boosting-User-Adoption2-1024x576.png 1024w, https:\/\/staging.totara.fortyapp.com\/wp-content\/uploads\/2024\/08\/Webinar_web-speakers-info_Boosting-User-Adoption2-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>Speakers:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Michael Rochelle<\/strong> is the Chief Strategy Officer and Principal Analyst at Brandon Hall Group. With over 20 years of experience in strategic human resources, Michael has helped numerous organizations transform their HR practices and improve employee retention. He is a sought-after speaker and thought leader in the field of employee engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Laura Caveney<\/strong> is the Head of Marketing at <a href=\"https:\/\/staging.totara.fortyapp.com\/find-a-partner\/buildempire\/\">BuildEmpire<\/a>. With 10 years of experience in marketing, she has supported a number of businesses to attract and retain audiences. With expertise in product marketing, Laura understands what users want and how to engage them.\u00a0<\/span><\/p>\n<\/div>\n  <\/div>\n\n\n<div class='newsletter-hubspot-container themeLightGrey padding-no'>\n  <div class='wrapper'>\n    \n    <div class='content-wrapper'>\n            <div class='form-wrapper grey-background-yes'>\n                                    <h2 class='title fontDark'>Register now<\/h2>\n                                                    <div id=\"hubspot-form-container\">\n            \n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 3415253,\n\t\t\t\t\t\t\t\tformId: \"f222e898-12fb-461a-bb2f-7599466e34a9\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777460568000-8470609825\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777460568000-8470609825\"><\/div>          <\/div>\n          <div id=\"hubspot-fallback-message\" style=\"display: none; padding: 20px; background-color: #f8f9fa; border: 1px solid #dee2e6; border-radius: 8px;\">\n            <p style=\"margin: 0; font-size: 14px;\">\n              This form may be blocked by your browser&#8217;s privacy settings (e.g., Firefox Enhanced Tracking Protection). Please email us at <a href=\"mailto:marketing@totara.com\" style=\"color: #007ab8; text-decoration: none;\">marketing@totara.com<\/a>.\n            <\/p>\n          <\/div>\n                      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<script>\n  \/\/If the form has a dynamic content field for hubspot automation workflows, it will grab that ACF value and plop it inside of the embedded iframe form\n  jQuery(document).ready(function ($) {\n    let formDetected = false;\n    let fallbackShown = false;\n\n    \/\/ Function to check for HubSpot form and show fallback if needed\n    function checkForHubSpotForm() {\n      const hubspotContainer = document.getElementById('hubspot-form-container');\n      const fallbackMessage = document.getElementById('hubspot-fallback-message');\n      \n      if (!hubspotContainer || !fallbackMessage || fallbackShown) {\n        return;\n      }\n\n      \/\/ Check for various HubSpot form elements\n      const hsForm = hubspotContainer.querySelector('.hs-form');\n      const hsIframe = hubspotContainer.querySelector('.hs-form-iframe');\n      const hsScript = hubspotContainer.querySelector('script[src*=\"js.hsforms.net\"]');\n      const hasHubSpotContent = hubspotContainer.innerHTML.trim().length > 0;\n\n      if (hsForm || hsIframe || hsScript) {\n        formDetected = true;\n      } else if (hasHubSpotContent && !formDetected) {\n        \/\/ If there's content but no recognizable HubSpot elements after timeout, show fallback\n        setTimeout(function() {\n          if (!formDetected && !fallbackShown) {\n            fallbackMessage.style.display = 'block';\n            hubspotContainer.style.display = 'none';\n            fallbackShown = true;\n          }\n        }, 2000);\n      } else if (!hasHubSpotContent) {\n        \/\/ If container is completely empty, show fallback immediately\n        fallbackMessage.style.display = 'block';\n        hubspotContainer.style.display = 'none';\n        fallbackShown = true;\n      }\n    }\n\n    \/\/ Initial check\n    setTimeout(checkForHubSpotForm, 1000);\n    \n    \/\/ Additional checks at intervals\n    setTimeout(checkForHubSpotForm, 3000);\n\n    setTimeout(function() {\n      const fieldElement = document.querySelector('input[name=lead_source_description]');\n      let iframe = document.querySelector('.hs-form-iframe');\n\n      if (iframe && iframe?.contentWindow) {\n        let iframeDocument = iframe.contentWindow.document;\n        let input = iframeDocument.querySelector('input[name=lead_source_description]');\n        if (input) {\n          input.value = 'Boosting User Adoption: Effective Marketing Strategies for Your LMS';\n        }\n      }\n    }, 5000);\n  });\n<\/script>","protected":false},"menu_order":36,"template":"","tax\/tags":[684],"tax\/topics":[],"tax\/event-types":[820],"class_list":["post-59973","event","type-event","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/events\/59973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/types\/event"}],"wp:attachment":[{"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/media?parent=59973"}],"wp:term":[{"taxonomy":"tag","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/tax\/tags?post=59973"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/tax\/topics?post=59973"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/tax\/event-types?post=59973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}