{"id":40331,"date":"2022-11-28T02:06:21","date_gmt":"2022-11-28T02:06:21","guid":{"rendered":"https:\/\/staging.totara.fortyapp.com\/events\/ruthlessly-relevant-how-can-we-engage-the-modern-learner\/"},"modified":"2024-08-02T21:02:22","modified_gmt":"2024-08-02T21:02:22","slug":"ruthlessly-relevant-how-can-we-engage-the-modern-learner","status":"publish","type":"event","link":"https:\/\/staging.totara.fortyapp.com\/us\/events\/ruthlessly-relevant-how-can-we-engage-the-modern-learner\/","title":{"rendered":"Ruthlessly Relevant &#8211; How Can We Engage The Modern Learner?"},"content":{"rendered":"\n<div class='inline-text-container MobileAlignment DesktopAlignment'>\n  <div class='richText'><p class=\"lead large\"><strong>In a time of overloaded schedules, smartphones and on-demand resources everywhere, it is getting more and more difficult to get through to our learners. L&amp;D programs need to be ruthlessly relevant in today\u2019s world.<\/strong><\/p>\n<p>We have to focus on the performance-outcomes and work our way backwards to create learning experiences that stick. One way to achieve this is to take a page out of the marketing playbook and<strong> use time-tested tools and techniques to create relevant and engaging content.<\/strong>In this webinar, join GP Strategies&#8217; Director of Learning Experience Design, Bianca Baumann as she talks about<strong> practical ways of including marketing techniques<\/strong>, such as learner personas and campaigns and see how L&amp;D professionals can leverage these to engage the modern learner.&nbsp;<\/p>\n<div class=\"align-left embedded-entity\" data-embed-button=\"media_entity_image\" data-entity-embed-display=\"view_mode:media.quarter_width\" data-entity-type=\"media\" data-entity-uuid=\"cff54c3a-d8f8-4659-a5c8-ed597d92b30e\" data-langcode=\"en-US\">\n<div class=\"media media--type-image media--view-mode-quarter-width ds-1col clearfix\">\n<div class=\"field field--name-field-media-image field--type-image field--label-hidden field--item\"><\/div>\n<\/div>\n<\/div>\n<p>Bianca will talk about her new eBook &#8220;<span style=\"color: #9f5cfd;\"><a style=\"color: #9f5cfd;\" href=\"https:\/\/www.biancabaumann.com\/ebook\/\" target=\"_blank\" rel=\"noopener\">The Little Black Book of Marketing and L&amp;D<\/a><\/span>&#8220;.&nbsp;<strong>Watch the webinar recording<\/strong><\/p>\n<div class=\"note note--light-grey\" role=\"note\" aria-label=\"Information\">This webinar has ended. You can check\u00a0out the recording in the Totara Community. Not yet a member?\u00a0<span style=\"color: #9f5cfd;\"><a style=\"color: #9f5cfd;\" href=\"https:\/\/login.totara.community\/login\/signup.php\" target=\"_blank\" rel=\"noopener\">Create a free account<\/a><\/span><\/div>\n<\/div>\n  <\/div>","protected":false},"menu_order":103,"template":"","tax\/tags":[],"tax\/topics":[],"tax\/event-types":[820],"class_list":["post-40331","event","type-event","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/events\/40331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/types\/event"}],"wp:attachment":[{"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/media?parent=40331"}],"wp:term":[{"taxonomy":"tag","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/tax\/tags?post=40331"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/tax\/topics?post=40331"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/us\/wp-json\/wp\/v2\/tax\/event-types?post=40331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}