{"id":46394,"date":"2023-04-06T10:22:37","date_gmt":"2023-04-06T10:22:37","guid":{"rendered":"https:\/\/staging.totara.fortyapp.com\/?post_type=customer-story&p=46394"},"modified":"2024-08-02T20:54:23","modified_gmt":"2024-08-02T20:54:23","slug":"driive-towards-the-launch-of-a-new-product-with-the-tour-the-hans","status":"publish","type":"customer-story","link":"https:\/\/staging.totara.fortyapp.com\/us\/customer-stories\/driive-towards-the-launch-of-a-new-product-with-the-tour-the-hans\/","title":{"rendered":"DRIIVE towards the launch of a new product with the tour the Hans!"},"content":{"rendered":"\n
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Hans Anders, a European optician and audiologist retail chain, launched a new line of sports glasses in 2022 called DRIIVE. The glasses were created in partnership with Team DSM and featured Hybrid and Pro models. The sports target audience was entirely new to Hans Anders and its 2,500 employees across 650 locations needed to be trained on the new product and the needs of their prospective customers.<\/p>\n

The Challenge<\/h2>\n

DRIIVE glasses are curved and require an optician to measure the fit and strength in a different way than the company\u2019s standard glasses. Employees in every store location had to gain a deep understanding of this measurement technique, as well as all product details, to manage customer expectations and successfully sell the product.<\/p>\n

With a training challenge this big, the team at Hans Anders knew they would have to get creative.<\/p>\n

The Solutio<\/h2>\n

Luckily, Hans Anders uses Totara, the world\u2019s most powerful and flexible LMS<\/a>, as their learning and development platform. Using the learning solution\u2019s customization ability, they were able to gamify learning<\/a> for employees. A learning campaign named \u201cTour de Hans\u201d (a winking nod to the Tour de France) was launched with a special landing page within the Totara platform.<\/p>\n

The gamified learning course had five stages, or in Tour de France terminology \u201cetappes.\u201d The etappes were divided into the following categories:<\/p>\n