{"id":40638,"date":"2022-11-24T21:31:19","date_gmt":"2022-11-24T21:31:19","guid":{"rendered":"https:\/\/staging.totara.fortyapp.com\/articles\/the-elegance-effect-and-4-other-design-principles\/"},"modified":"2024-08-29T06:48:12","modified_gmt":"2024-08-29T06:48:12","slug":"the-elegance-effect-and-4-other-design-principles","status":"publish","type":"article","link":"https:\/\/staging.totara.fortyapp.com\/us\/articles\/the-elegance-effect-and-4-other-design-principles\/","title":{"rendered":"The elegance effect – and 4 other design principles"},"content":{"rendered":"\n
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This is a guest post from Kerstin Petersson, Art Director and Graphic Designer at Aleido<\/a>.<\/em><\/p>\n

Good design is about much more than just a ‘flavour’, or the way something looks – it’s about scientifically-based principles based on, among other things, pedagogy, memory technology and brand building.<\/p>\n

In this post, we will explore five key design principles that inform the way brands design not just technology products and software, but everything else too.<\/p>\n

1. Stylish things are perceived to be easier to use<\/h3>\n

‘Form follows function’, said\u00a0the architect Louis Sullivan in 1896. He said that if you consider function first, the design will follow.\u00a0His theories made a profound impact on modern architecture.<\/p>\n

But later research has shown that form does not always follow function.\u00a0And that it may even be the other way around.\u00a0Comparing\u00a0two products, both of which had the same function, the product with a smoother design was considered to be easier to use.\u00a0This discovery can be seen in Apple’s products.\u00a0It is therefore worthwhile to focus on what looks\u00a0nice if you want to create a useful product.<\/p>\n

Other things that the beauty effect provides include:<\/p>\n