{"id":67958,"date":"2025-06-13T13:59:52","date_gmt":"2025-06-13T13:59:52","guid":{"rendered":"https:\/\/staging.totara.fortyapp.com\/resources\/impulsar-las-ventas-de-cursos-con-la-solucion-integrada-de-comercio-electronico-de-totara\/"},"modified":"2025-06-16T10:25:13","modified_gmt":"2025-06-16T10:25:13","slug":"impulsar-las-ventas-de-cursos-con-la-solucion-integrada-de-comercio-electronico-de-totara","status":"publish","type":"resource","link":"https:\/\/staging.totara.fortyapp.com\/es\/recursos\/impulsar-las-ventas-de-cursos-con-la-solucion-integrada-de-comercio-electronico-de-totara\/","title":{"rendered":"Impulsar las ventas de cursos con la soluci\u00f3n integrada de comercio electr\u00f3nico de Totara"},"content":{"rendered":"\n<div class='inline-text-container MobileAlignment DesktopAlignment'>\n  <div class='richText'><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-67954 aligncenter\" src=\"https:\/\/staging.totara.fortyapp.com\/wp-content\/uploads\/2025\/06\/ecommerce-ebook-tile.png\" alt=\"\" width=\"579\" height=\"386\" srcset=\"https:\/\/staging.totara.fortyapp.com\/wp-content\/uploads\/2025\/06\/ecommerce-ebook-tile.png 1536w, https:\/\/staging.totara.fortyapp.com\/wp-content\/uploads\/2025\/06\/ecommerce-ebook-tile-300x200.png 300w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<h3 class=\"p1\"><b>\u00bfCansado de experiencias de pago torpes y oportunidades de venta perdidas?<\/b><b><\/b><\/h3>\n<p class=\"p2\">La soluci\u00f3n integrada de comercio electr\u00f3nico de Totara -desarrollada en colaboraci\u00f3n con <a href=\"https:\/\/staging.totara.fortyapp.com\/es\/partners\/learning-syndicate\/\">The Learning Syndicate- est\u00e1<\/a>dise\u00f1ada para convertir tu LMS en un escaparate en toda regla que atraiga, convierta y retenga a los clientes.<\/p>\n<p class=\"p2\"><span class=\"s1\">Descarga nuestro ebook<\/span> para descubrir c\u00f3mo puedes agilizar el proceso de compra, eliminar los dolores de cabeza tecnol\u00f3gicos y hacer crecer tu negocio de formaci\u00f3n con confianza.<\/p>\n<h3>Lo que aprender\u00e1s:<\/h3>\n<ul>\n<li><span class=\"s1\"><b>C\u00f3mo eliminar los recorridos torpes del alumno<\/b><\/span> que provocan abandonos<\/li>\n<li><span class=\"s1\"><b>El poder de la integraci\u00f3n perfecta<\/b><\/span> entre tu LMS, CRM y plataforma de comercio electr\u00f3nico<\/li>\n<li><b>C\u00f3mo imitar la experiencia de pago al estilo de Amazon<\/b><span class=\"s1\"> que esperan tus alumnos<\/span><\/li>\n<li><span class=\"s1\"><b>Compatibilidad con diversos m\u00e9todos de pago<\/b><\/span>-desde tarjetas de cr\u00e9dito hasta \u00f3rdenes de compra<\/li>\n<li><span class=\"s1\"><b>Herramientas para el seguimiento del ROI<\/b><\/span> con informes unificados sobre el progreso de los alumnos y los ingresos<\/li>\n<li><b>Seguridad y cumplimiento incorporados<\/b><span class=\"s1\"> (GDPR, HIPAA) para mantener los datos seguros<\/span><\/li>\n<\/ul>\n<p class=\"p1\">Esta gu\u00eda es una lectura esencial para cualquier proveedor de formaci\u00f3n o responsable de I+D que desee monetizar sus programas de aprendizaje con una soluci\u00f3n flexible y escalable<\/p>\n<p class=\"p1\">Los alumnos de hoy esperan una experiencia fluida e intuitiva, desde el descubrimiento hasta el pago. Pero muchas plataformas LMS se quedan cortas, lo que provoca p\u00e9rdidas de ingresos y usuarios frustrados. <\/p>\n<p class=\"p1\">Totara lo resuelve con una <span class=\"s1\"><b>plataforma totalmente integrada y personalizable<\/b><\/span> que combina:<\/p>\n<ul>\n<li class=\"p1\">Navegaci\u00f3n por el cat\u00e1logo f\u00e1cil de usar<\/li>\n<li class=\"p1\">Inscripci\u00f3n con un clic<\/li>\n<li class=\"p1\">Descuentos y cupones din\u00e1micos<\/li>\n<li class=\"p1\">Seguimiento del rendimiento en tiempo real<\/li>\n<li class=\"p1\">Integraci\u00f3n en toda la empresa<\/li>\n<\/ul>\n<p class=\"p1\">Tanto si vendes a particulares, a equipos o a organizaciones enteras, esta gu\u00eda te mostrar\u00e1 c\u00f3mo hacerlo f\u00e1cil y rentable.<\/p>\n<\/div>\n  <\/div>\n<div class='newsletter-hubspot-container theme padding-no'>\n  <div class='wrapper'>\n          <div class='image-wrapper'>\n                  <img decoding=\"async\"\n            class='image'\n            loading='lazy'\n            alt=\"Background pattern\" \n            src=\"https:\/\/staging.totara.fortyapp.com\/wp-content\/themes\/totara\/assets\/images\/bg-cta-green.png\"\n            sizes=\"(min-width: 1440px) 708px, (min-width: 768px) 50vw, 100vw\"\n          \/>\n              <\/div>\n    \n    <div class='content-wrapper'>\n            <div class='form-wrapper grey-background-no'>\n                                    <h2 class='title fontDark'>\u00a1Hazte con tu ejemplar!<\/h2>\n                                                    <div id=\"hubspot-form-container\">\n            \n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 3415253,\n\t\t\t\t\t\t\t\tformId: \"436f1db9-e7f4-47ba-80e1-d8017bdf9843\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775978129000-7407230895\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775978129000-7407230895\"><\/div>          <\/div>\n          <div id=\"hubspot-fallback-message\" style=\"display: none; padding: 20px; background-color: #f8f9fa; border: 1px solid #dee2e6; border-radius: 8px;\">\n            <p style=\"margin: 0; font-size: 14px;\">\n              This form may be blocked by your browser&#8217;s privacy settings (e.g., Firefox Enhanced Tracking Protection). Please email us at <a href=\"mailto:marketing@totara.com\" style=\"color: #007ab8; text-decoration: none;\">marketing@totara.com<\/a>.\n            <\/p>\n          <\/div>\n                      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<script>\n  \/\/If the form has a dynamic content field for hubspot automation workflows, it will grab that ACF value and plop it inside of the embedded iframe form\n  jQuery(document).ready(function ($) {\n    let formDetected = false;\n    let fallbackShown = false;\n\n    \/\/ Function to check for HubSpot form and show fallback if needed\n    function checkForHubSpotForm() {\n      const hubspotContainer = document.getElementById('hubspot-form-container');\n      const fallbackMessage = document.getElementById('hubspot-fallback-message');\n      \n      if (!hubspotContainer || !fallbackMessage || fallbackShown) {\n        return;\n      }\n\n      \/\/ Check for various HubSpot form elements\n      const hsForm = hubspotContainer.querySelector('.hs-form');\n      const hsIframe = hubspotContainer.querySelector('.hs-form-iframe');\n      const hsScript = hubspotContainer.querySelector('script[src*=\"js.hsforms.net\"]');\n      const hasHubSpotContent = hubspotContainer.innerHTML.trim().length > 0;\n\n      if (hsForm || hsIframe || hsScript) {\n        formDetected = true;\n      } else if (hasHubSpotContent && !formDetected) {\n        \/\/ If there's content but no recognizable HubSpot elements after timeout, show fallback\n        setTimeout(function() {\n          if (!formDetected && !fallbackShown) {\n            fallbackMessage.style.display = 'block';\n            hubspotContainer.style.display = 'none';\n            fallbackShown = true;\n          }\n        }, 2000);\n      } else if (!hasHubSpotContent) {\n        \/\/ If container is completely empty, show fallback immediately\n        fallbackMessage.style.display = 'block';\n        hubspotContainer.style.display = 'none';\n        fallbackShown = true;\n      }\n    }\n\n    \/\/ Initial check\n    setTimeout(checkForHubSpotForm, 1000);\n    \n    \/\/ Additional checks at intervals\n    setTimeout(checkForHubSpotForm, 3000);\n\n    setTimeout(function() {\n      const fieldElement = document.querySelector('input[name=descripci\u00f3n_fuente_plomo]');\n      let iframe = document.querySelector('.hs-form-iframe');\n\n      if (iframe && iframe?.contentWindow) {\n        let iframeDocument = iframe.contentWindow.document;\n        let input = iframeDocument.querySelector('input[name=descripci\u00f3n_fuente_plomo]');\n        if (input) {\n          input.value = 'gu\u00eda de comercio electr\u00f3nico';\n        }\n      }\n    }, 5000);\n  });\n<\/script>\n<p><\/p>\n","protected":false},"template":"","tax\/tags":[],"tax\/solutions":[],"tax\/topics":[],"tax\/industries":[],"tax\/resource-types":[319],"class_list":["post-67958","resource","type-resource","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/resources\/67958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/types\/resource"}],"wp:attachment":[{"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/media?parent=67958"}],"wp:term":[{"taxonomy":"tag","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/tax\/tags?post=67958"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/tax\/solutions?post=67958"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/tax\/topics?post=67958"},{"taxonomy":"industry-tax","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/tax\/industries?post=67958"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/staging.totara.fortyapp.com\/es\/wp-json\/wp\/v2\/tax\/resource-types?post=67958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}