Odido uses Totara Learn & Perform to engage and captivate employees

Odido (formerly T-Mobile) is a new brand and instantly became the largest telecom company in the Netherlands with over 150 stores and nearly 7 million customers.

The Challenge

Odido, previously known as T-Mobile Netherlands, was part of “Deutsche Telekom AG”.  In this time the brand grew and matured on all aspects including their Learning & Development. Part of this growth was implementing a future proof learning platform that could translate their own vision, which they found in Totara TXP. As the brand grew and became more and more an independent Dutch company, it was time to become Odido.

Courseware and Odido implemented Totara Learn as T-Mobile My Campus in 2020. From the start of our partnership we were tested, as their Learning platform at the time was only available for three more months. There was no room for delay as learning could not come to a standstill, but together we embraced the challenge and implemented Totara Learn within three months.

Totara Learn is now available for all internal employees, both in-house and outsourced, working at or for Odido. Through self-registration the employee access was further expanded, and employees of Indirect Sales Channels also gained access to Totara Learn.

Being used to time sensitive big projects, three years into their partnership, Courseware and Odido teamed up to make the shift from T-Mobile to Odido.

The Solution

While the brand T-Mobile emphasizes the word Mobile, Odido offers more, such as fixed broadband connections, and a comprehensive range of telecom offerings including internet, business services and mobile devices.

To establish Odido, a shadow company was discreetly formed within the organization, involving only a select group of 60 employees tasked with creating the new brand. Operating under clandestine project groups like ‘Millen,’ they worked on this initiative while keeping it entirely separate from their regular duties and colleagues.

The core vision of Odido revolves around customer-centric principles and prioritizing people, a concept that the select team was entrusted to actualize. Collaborating with design studios under a unified agency, they orchestrated the rebranding process, encompassing everything from imaging development to contextualizing the overall vision and implementing it across various aspects including building designs and store appearances, all conducted in secrecy.

Further adding to the magnitude of the rebranding effort, Odido undertook the ambitious task of closing down all 120 stores over a single weekend, rebuilding them to reflect the new brand identity. This monumental endeavour required precise planning and execution to ensure minimal disruption to operations while achieving a seamless transition to the new Odido brand.

As part of this transformative journey, the Totara TXP My Campus had to undergo a makeover to reflect the new Odido style. Only 3 colleagues within Courseware were privy to this project, and within a tight timeframe of 2 weeks, significant changes had to be made. This involved enabling users to log in with the new @odido.nl domain and utilizing Totara’s data loaders to facilitate the transformation process.

All courses previously created had to be updated, offering an opportunity to streamline the system by removing obsolete courses and prioritizing compliance-based e-learning modules. Alongside the platform’s look and feel underwent rebranding, incorporating a fresh image library to create a cohesive user experience. Despite a tight deadline of 2 weeks and a delay in receiving the new logo, the rebranding efforts were successful, culminating in the launch of the new Odido My Campus.

Results

Overall, the rebranding of Odido represents a significant milestone in the company’s evolution, signalling its commitment to innovation, customer-centricity, and adaptability in the rapidly changing telecom landscape. The flexibility of Totara TXP proved to be instrumental in the success of transforming their learning management system.