Cinépolis upgrades its learning center with the Totara Talent Experience Platform

Cinépolis is the biggest cineplex chain in Mexico with 427 theaters in 97 cities.

It is also the largest chain in Latin America and the fourth largest in the world, with over 869 theaters, 6,706 screens and over 27,177 employees throughout Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Chile, Colombia, Brazil, Peru, Spain, India, Indonesia, Oman, Bahrain, Saudi Arabia, United Arab Emirates and the United States.

The Challenge

Demonstrating impact is critical for any L&D professional, but more so for the entrapreneurial Cinépolis team. Cinepolis needed to generate a new learning culture within a social-learning-ready platform. They also needed to analyze behavioral data to gain real insights into what the users want, seek and need.

Migrating to Totara, Cinépolis gained the freedom to learn and innovate throughout the talent experience cycle.

The new addition to its resource enriched Learning Center had to bring on board several tools to promote learning experiences, translate this diversity of projects into better programs, easy access to any learning experiences and innovative activities to encourage people to learn.

Needless to say, the new TXP had to be aligned to the core values of the company, creating innovative experiences, driving responsible growth.

The Solution

The shiny new dashboard reinforced the visibility and UX for the L&D leaders and integrated the business intelligence focus of the organization. During the first stage, learning KPIs were aligned to the business strategy, and is now the main bridge for an operations-marketing synergy.

The ease of communication inside the ecosystem, with clear, easy-to-find information allows the Cinépolis team to make agile decisions, cutting down the time from idea to implementation. Every indicator is connected so the best content for every user is offered at the time of need.

With the performance and reporting power of Totara Perform, the Cinépolis L&D team has absolute visibility on the situation, using real-time analytics while developing the learning strategy.

The real heroes of this plot are the internal champions, empowered to help others with the flexibility of Totara Engage.

Internal learning communities are filtered and automated by skills and soft skills. The new learning culture allows the transfer of knowledge among peers in a more efficient streamline. Employees can now search from a range of existing workspaces, receive recommendations to join a specific space and even create their own learning spaces.

The Result

The dedicated Totara Learn module has made the learning experience intuitive and easy to navigate. All the key information is in full view and the recommendation engine keeps users engaged and motivated to consume more activities.

“The open communication channel has helped us to keep innovating with great response to our questions. This is how we get the most out of Totara, growing its functionalities and letting our people enjoy the platform.”
– Daniel Mohar, Learning Design Manager, Cinépolis

The social learning capability not only allows users to collaborate with their colleagues, but they can also start discussions and find curated resources that pave the road for all future learners.

All the KPIs are connected to the user status to have a very visible map of the key metrics and learning analytics of the company.

And thanks to the freedom to innovate that comes with Totara, work is currently underway to integrate powerful data tools such as Power BI to cross all this information in a new dimension of talent experience.